Haven Subscription Box
Brand Identity and Packaging Campaign
Software: Illustrator, InDesign, Procreate
About the project
This brand identity and packaging project for Haven Book Box centers on a blind-date-with-a-book subscription where readers select monthly reads based soley on the first line. The goal was to build an unboxing experience that balances a clean, modern exterior mailer with genre-specific interior tailored for the genre. The final design includes a logo system, custom mailer box, themed wrapping paper, and custom bookmarks that transform every delivery into an immersive experience.

